Blair V. Castro, J.D.
Managing Owner
Zaheer Abbas
Web Developer
Zaheer is a highly experienced web developer with 10+ years in the industry. He specializes in front-end and backend development, creating visually appealing and user-friendly websites. With expertise in HTML, CSS, JavaScript, and PHP and Wordpress Zaheer has worked on diverse projects, including e-commerce platforms and custom web applications. He is adaptable, stays updated with emerging technologies, and collaborates effectively with teams.
Experience
SHOOK PR was founded out of love of helping others and a vision that all people- even those who may feel professionally muffled by larger systems or entities- should be able to market their visions.
Since 2007, Blair Castro has worked on elections on both sides of the political spectrum. She holds 12 campaign certifications and has a proven track record of success. Blair has also been a ghostwriter for over 10 years, and has written articles, political platforms, reports, quotes, commercials speeches and blogs for some of Florida's most notable community leaders.
Commitment
Blair is a Pensacola native who is deeply committed to the educational and economic growth of the area she grew up in. She is the mother of two, and former Managing Editor of local digital newspaper. She is a past board member of the Mass Transit Advisory Committee (MTAC),and former Director of Government Affairs for the Monument to Women Veterans. She is also past board member of Sunday's Child, Keep Pensacola Beautiful, the Institute for Women in Politics, Panhandle Tiger Bay, and the Central Florida Gay and Lesbian Law Association, among many other civic organizations. She is a member of Leadership Pensacola's Class of 2021.
Education
She also holds a Juris Doctor degree from Barry University School of Law, where she was the President of OUTlaw, the school's LGBTQIA+ student organization. She also holds a Master's of Science degree in Entertainment Business from Full Sail University, where she graduated with a 3.83 GPA and obtained awards in Project & Team Management, as well as Media & Publishing Distribution.
Blair also holds a graduate certificate in Conflicts from Religious Traditions from Hebrew University in Jerusalem, Israel where she studied conflict resolution and religious mediation first-hand. She graduated with her Bachelor's degree in Pre-law/Political Science from the University of West Florida at the age of 19.
Ysabel Lopez
Social Media & Marketing Assistant
Ysabel is a social media marketing assistant of Shook PR. She handles graphics creation and reels development. Aside from that, Ysabel executes basic social media tasks such as scheduling graphics and reels in accord to the timeline.