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Blair V. Castro, J.D.

Managing Owner

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Zaheer Abbas

Web Developer

Zaheer  is a highly experienced web developer with 10+ years in the industry. He specializes in front-end and backend development, creating visually appealing and user-friendly websites. With expertise in  HTML, CSS, JavaScript, and PHP and Wordpress Zaheer has worked on diverse projects, including e-commerce platforms and custom web applications. He is adaptable, stays updated with emerging technologies, and collaborates effectively with teams.


Ysabel Lopez

Social Media & Marketing Assistant

Ysabel is a social media marketing assistant of Shook PR. She handles graphics creation and reels development. Aside from that, Ysabel executes basic social media tasks such as scheduling graphics and reels in accord to the timeline.


SHOOK PR was founded out of love of helping others and a vision that all people- even those who may feel professionally muffled by larger systems or entities- should be able to market their visions. 


Since 2007, Blair Castro has worked on elections on both sides of the political spectrum. She holds 12 campaign certifications and has a proven track record of success. Blair has also been a ghostwriter for over 10 years, and has written articles, political platforms, reports, quotes, commercials  speeches and blogs for some of Florida's most notable community leaders. 



Blair is a Pensacola native who is deeply committed to the educational and economic growth of the area she grew up in. She is the mother of two, and former Managing Editor of local digital newspaper. She is a past board member of the Mass Transit Advisory Committee (MTAC),and former Director of Government Affairs for the Monument to Women Veterans. She is also  past board member of Sunday's Child, Keep Pensacola Beautiful, the Institute for Women in Politics, Panhandle Tiger Bay, and the Central Florida Gay and Lesbian Law Association, among many other civic organizations. She is a member of Leadership Pensacola's Class of 2021.



She also holds a Juris Doctor degree from Barry University School of Law, where she was the President of OUTlaw, the school's LGBTQIA+ student organization. She also holds a Master's of Science degree in Entertainment Business from Full Sail University, where she graduated with a 3.83 GPA and obtained awards in Project & Team Management, as well as Media & Publishing Distribution. 

Blair also holds a graduate certificate in Conflicts from Religious Traditions from Hebrew University in Jerusalem, Israel where she studied conflict resolution and religious mediation first-hand. She graduated with her Bachelor's degree in Pre-law/Political Science from the University of West Florida at the age of 19. 


Jefanie "Jef" Genilla

Marketing Specialist

As a marketing assistant, Jef updates the WordPress and Wix sites of the company and the clients, write/research/publish blog posts, performs basic graphics creation tasks on Canva, updates Google Business pages, and executes social media and email management tasks.


Saliha Crespo

Social Media and Video Specialist

Meet Saliha Crespo, an award-winning 23-year-old filmmaker, travel photographer, UGC Creator, and Content Creator. Born and raised in the vibrant city of Miami, FL, Saliha’s passion for photography and content creation quickly took her around the world.


Having lived in Rome, Italy for three years while completing her Bachelor of Arts in Communications, Saliha fell in love with the city’s rich history and vibrant culture. She honed in her photography skills and added a touch of European influence into her visual storytelling.


Saliha has embarked on incredible journeys spanning 13 countries and 2 continents, North America and Europe.


Currently residing in Madrid, Spain as a full-time digital nomad creating content and managing social media, she continues to express herself through her captivating content.

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